More about Pagers
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Customer Relationship Management... |
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ResPAK is designed to help our clients
find, get and retain their customers through gaining an improved
understanding of purchasing patters, demographics and preferences and
through providing enhanced customer interactions at restaurant and
function room touch-points.
Customer Relationship Management
Quick-Tour:
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Segment customers according to number of
visits, expenditure, occasion, market segment, preferences,
birth/anniversary date, referral, postcode, tel. number
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Introduce enhanced on-site customer
service through interfaced customer paging systems
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Develop integrated customer profiles
outlining detailed information and preferences (e.g. birth date,
anniversary, F & B preferences etc.)
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Incorporate a photo image of customers
for instant recognition and to promote personalised service
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Reward and incentivise valued customers
through club membership and loyalty programs
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Monitor the proportion of VIP, regular,
repeat and first-visit customers
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Assign a status rating to customers
automatically or manually according to their value based upon expenditure
and number of visits
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Target marketing campaigns through
capturing, storing and searching upon relevant market segment criteria
(e.g. number of bookings, postcode etc.)
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Conduct regular customer communications
activity efficiently via data export to tele-marketing, mail merge, email
or SMS (mobile telephone)
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Analyse the volume of customers received
from various referral sources
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Assess the effectiveness of specific
marketing promotions
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Track the complete purchase history of a
customer
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